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This web page umbertosny.com had the following on the web site, "Italian Pizzeria and Restaurant Family Owned and Operated Since 1965." We saw that the webpage said " Umberto Corteo learned the definition of hard work very early in life." It also said " Born in a rustic village on the outskirts of war torn Naples, Umberto worked the fields of his fathers farm to help feed his family of 13. The seventh son of eleven children he quickly learned to make the best of what little he had and gained an abundant appreciation for the simple gifts nature provided." The header had umbertos as the highest ranking optimized keyword. It is followed by umbertos pizza, original umbertos, and umbertos wantagh which isn't as ranked as highly as umbertos. The next words umbertosny.com used was italian restaurant wantagh. restaurants wantagh was included but could not be viewed by search crawlers.